Generate more engagement by embedding videos, images, audio, and more with Multimedia Matterport Posts
Humans have evolved to experience the world in 3D — to see it, move through it, interact with objects, other people and build rich maps in our mind as we do so.
So it makes sense that our marketing and communications evolve also.
As humans we learn fastest in situations where we are fully immersed and directly experiencing the topic we’re learning about.
Interestingly, we spend much of our time with other less immersive forms of content, whether it’s documents, tables, illustrations, photos, maps, or videos. The online world is built on this content and can manipulate it in amazing ways. It allows us to search through millions of products or listings, share a stream of photos with friends around the world, and publish our thoughts for broad audiences to read. As we spend increasing portions of our time experiencing the world through the internet, this content has become core to our lives.
However, the format of almost every online experience is 2D. Websites don’t take advantage of our ability to learn best through immersive experiences. Matterport in part started to bring the richness of the real world into the digital world. This began with making 3D capture easy – so the spaces that people care about could be experienced online. It’s been tremendously successful so far, with being very close to hitting the landmark of half a million properties captured with the Matterport 3D camera.
Ideally, everyone should have the best of both worlds — the immersive experience of visiting a 3D Space, but with the incorporation of the multimedia formats that make up the modern web.
As a result, Matterport build Multimedia Mattertag Posts, enabling you to build a wide variety of content inside a Matterport model, including images, audio, videos, documents, Google Maps / Street View, slide presentations, polls, other Matterport model, and even embedded product pages from sites such as Amazon. In fact, any of the over 400 content providers supported by Embedly can now be embedded in a Matterport model.
We’re creating a new paradigm for navigating the web by embedding this rich content in a 3D model of a physical space instead of in a 2D layout on a website. This takes all the dreamed-of use cases for augmented reality and brings them to digital 3D spaces in an easy-to-use way.
By Matt Bell