Guaranteed Best Positioning

In the world of digital marketing there are many who claim to have the magic fix to all of your problems. The reality is that there is no single approach that can fix everything. That’s just wizardry. However, pay-per-click advertising gives you some of the most powerful tools available from trusted names like Google Adwords and Yahoo Bing Ads, to ensure that you’re at the top of the page and pulling in the right kind of targeted traffic.

Our Pay-per-click Advertising Packages Include:

  • Creation of Search Ad Copy
  • Provide Precise Audience Targeting combined with psychographic, cyber behavior, and demographic factors
  • Creation of Mobile Ads
  • Design of Ad Campaign Architecture
  • Creation of Ad Group Themes by relevance
  • Development and Monitoring of Search Re-marketing Campaigns
  • Recommend Minimum Ad Spend Budget
  • Create New or Optimize Existing Landing Pages
  • Continue to Improve Ad CTR to increase exposure and reduce CPC
  • Provide Click Fraud Monitoring
  • Provide Ongoing Tracking and Reporting of Campaigns

Targeted advertising

PPC allows you to create targeted advertisements and paid search results that are displayed only to users who have expressed an interest or intent on purchasing your product or service. This is achieved through advanced algorithms that analyze users’ behavior online. This analysis is comprised of sites they’ve visited recently, searches they’ve made, even interests they’ve made available to the public on social channels. We call these as psychographic factors.

Psychographic & demographic factors.

Now imagine the power of targeting when we combine these psychographic factors with demographic factors. For example, let’s assume you have a toy store and want to increase sales of your toys for children that are 1 to 2 years old. First, we will study the social data to identify what are the areas within the desired radius parameters of your business that have high density of families with young children. Then we will tie economic data to target those who have the financial capacity of purchasing toys.  Then we consider the gender issues when it comes to making decisions about buy toys. Let’s assume it’s the moms decision. We will also identify what the sleeping trends of the kids from 1 to 2 are and schedule the ads mostly when they are sleeping as it is more likely the moms browse internet when their children are sleeping.

Keep Users Interested After They Leave

In a standard scenario you have until a user leaves your site to make that ever so important first contact. If you don’t convert on the first visit you’ve most likely lost them for good. With PPC remarketing, you can give those bounced users a friendly reminder about your product and even give them special offers to re-ignite their interest in your product or service. Or let’s say you have a group of customers who bought product A, but never engaged with your product B and they go very well together. For example a dress with a specific pair of shoes. Exposing the matching pair of shoes to those specific people will highly increase your chance of  sales.

So how does this work?

Well, ad networks are constantly tagging users as they drift from site to site. It’s sort of like being given a virtual identity. This identity is recognized across the entire ad network. When a user visits your remarketing enabled site, the network then targets them based on certain triggers (search terms, page visits, location ,etc) and displays your special offer or gentle reminder. The triggers are endlessly customizable so we can target the people most likely to be swayed by remarketing.

How Do I Get Started?

The easiest way to get started is to fill out our handy free quote or give us a call. We’ll talk about your goals are and what kind of budget you’ll need to accomplish them. We’ll then come up with a comprehensive strategy to not only achieve those goals but to show you measurable progress at each step along the way.

We have a proven track record of getting solid results through PPC. Many of our clients have exactly one problem with PPC: they have too much business now.

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